FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at...
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Magnite and FreeWheel announced a technical integration to allow publishers that use FreeWheel’s ad server to see demand for inventory...
Roku and Comcast-owned FreeWheel expanded their partnership in the name of data interoperability, a raging trend in connected TV advertising....
With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it's easy for...
Havas Media named FreeWheel a preferred SSP partner for premium video for two reasons: transparency and supply path optimization. The...
Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. Its platform...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP, DTC. LUV, ATT. The Q1 earnings reports for...
Comcast is making all of its national addressable inventory available programmatically for the first time. On Tuesday, FreeWheel, the ad...
Advertisers are ready to buy TV like they buy digital, says Dave Clark, general manager of Comcast-owned FreeWheel, on this...
If addressability and cross-platform are the two most important TV buzzwords today, FreeWheel’s latest pilot is killing two birds with...