If there’s one trend that’s putting everyone in the ad ecosystem through their paces, it’s signal loss. Apple’s AppTrackingTracking framework...
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Select creators on Twitch are now part of the streaming platform's Ads Incentive Program, which helps make ads income more...
Topgolf Entertainment Group, which creates local hubs complete with restaurants, driving ranges and other activities, has named IPG's Mediahub its...
Many would assume that the new space race--as extravagant, complex and dangerous as it is--has nothing to teach us about...
It’s been hard to rely on Meta’s measurement since Apple released its AppTrackingTransparency framework last year. In September, pre-name-change Facebook...
2023 will mark a decade since I departed Winston-Salem State University in service to something bigger than myself. In retrospect,...
AUCKLAND, Tuesday: Indie creative agency Pitchblack has named former Ogilvy NZ group CD Chris Schofield as creative partner. Schofield said:...
What Will Digital Advertising Look Like Six Years From Now?; The IAB Warns Of ‘Measurement Blackout’
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An About-Face Six years ago, Google and Facebook...
Citizens of ancient Rome--they're just like us! They attend tailgate parties, look down on Barbarians and very much enjoy a...
Top executives are claiming their territory in the creator economy by trading in positions at brands and traditional agencies for...