Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up...
Generative
What does generative AI have in common with customer data platform (CDP) technology? Both are represented in Gartner’s most recent...
Ready or not, generative AI startups are harnessing the power of AI to make ad creative. You’ve probably got some...
Marketers know all about hype. And generative AI is in the middle of a feeding frenzy. While many marketers are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times...
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping...
While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny...
Lots of marketers are dabbling in generative AI. A gimmick here, a one-off there. The hype is palpable. But some...
Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI...
Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice. But first, generative...