How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director....
Generative
As part of the StopPress series ‘AI – Marketing disruptor or overheated hype?’ Antony Young, Co-Founder of The Media Lab, shares...
Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy...
International spirits giant Diageo has co-developed an artificial intelligence tool with the aim of stimulating creative innovation and speeding up...
The Washington Post is experimenting with a variety of large language models–but setting boundaries and guidelines to keep them in...
No CEO wants to lose $ 100B of market value because of an AI mishap. Is now the right time...
Phrasee, a UK-based SaaS platform that uses generative AI to create, test and optimize content for large enterprise companies, has...
With 400 brands to sell across 190 countries to millions of consumers, Unilever certainly recognizes the potential generative AI tools...
Martech holding company The Brandtech Group acquired Pencil, a generative AI platform for ads, on Thursday. The post The Brandtech...
Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the...