The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope...
Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of...
One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy...
An agreement struck earlier this month between Google and the Canadian government on behalf of the news industry has added...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted...
Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser...
A small bone is being thrown. AdExchanger has learned that Google is offering advertisers information on certain ad placements across...
The most recent study from Adalytics is perhaps the most alarming one yet, as it reveals that the Google Search...
Marketers buying search ads on Google don’t know what they don’t know. And because Google doesn’t provide transparency into the...
Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency...