While Google claimed advertisers are returning to YouTube, new data from Standard Media Index reveals advertisers really did tighten their...
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...
The ad tech rollup is real, and its name is Sizmek.On Tuesday, the 18-year-old company revealed its intent to buy...
The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the...
Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for...
For YouTube, the recent election cycle was the best of times and the worst of times. Multiple campaign sources think...
While private marketplaces (PMPs) and preferred deals are predicted to outpace open exchange buys by 2018, their rate of adoption...
Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same...
Adwords has introduced a new ad type. On the ad upload screen, you will now see ‘Responsive Ad’ next to...
AMP: Google is launching Accelerated Mobile Page ads on that allow advertisers to load ads fast alongside AMP Publisher content....