On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject...
GroupM
Despite a slight uptick in CPG volumes in Q4 2017, WPP CEO Martin Sorrell still predicts cyclical budget cutting from...
As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit.“We were born in Asia when Madison...
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
While most agencies are still trying to wrap their heads around programmatic, digital agency Essence is expanding into the linear...
When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month,...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across...
Although GroupM has invested aggressively in programmatic and data-driven marketing technology, Chairman Irwin Gotlieb still adheres to the importance of...
GroupM Chairman Irwin Gotlieb has always had an intuitive eye for technology. He’s been applying it to the CES show...