NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as...
GroupM
Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been...
On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject...
Despite a slight uptick in CPG volumes in Q4 2017, WPP CEO Martin Sorrell still predicts cyclical budget cutting from...
As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit.“We were born in Asia when Madison...
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
While most agencies are still trying to wrap their heads around programmatic, digital agency Essence is expanding into the linear...
When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month,...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across...