What’s a coco de mer? A double coconut, which is what Martin Sorrell is cultivating with S4.The holding company he...
GroupM
GroupM and Magna both released global advertising spend forecasts Monday with very different findings.GroupM lowered its ad spend growth forecast...
The TV ad buying ecosystem is getting even messier, according to GroupM’s second-annual “State of Video” report, released Thursday.Some of...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.Programmatic may have cut...
Many in the ad tech industry view demand-side platforms (DSPs) as commodities.Sizmek is hoping to prove otherwise, as it took...
When WPP Group-owned GroupM opens its doors at the brand new 3 World Trade Center building in downtown Manhattan next...
Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million,...
GroupM’s State of Digital report, released Thursday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains...
Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in...
GroupM said Friday that global Chairman Irwin Gotlieb will step back from his role to become a senior adviser to...