The TV ad buying ecosystem is getting even messier, according to GroupM’s second-annual “State of Video” report, released Thursday.Some of...
GroupM
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.Programmatic may have cut...
Many in the ad tech industry view demand-side platforms (DSPs) as commodities.Sizmek is hoping to prove otherwise, as it took...
When WPP Group-owned GroupM opens its doors at the brand new 3 World Trade Center building in downtown Manhattan next...
Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million,...
GroupM’s State of Digital report, released Thursday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains...
Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in...
GroupM said Friday that global Chairman Irwin Gotlieb will step back from his role to become a senior adviser to...
NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as...
Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been...