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havas
Havas isn’t facing the same pressure to grow as other holding companies are.The privately-held agency network, owned by French media...
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
After a three-year stint as Havas CEO, David Jones realized the agency model needed more than a revamp.It needed a...
Canned audiences are as stale as cigarette smoke in an old casino.That’s why MGM Resorts International is looking for alternatives...
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest...
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...
With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content,...
For Gabrielle Rossetti, leading innovation and strategy for Havas sometimes means acting as a scout on behalf of brand clients.Even...
For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around...