Elizabeth Warren Brings Ad Buying In-House; IBM’s Red Hat Cloud Gamble

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-House 2020 We hear a lot about marketers taking advertising in-house, but now politicians are doing it too. Sen. Elizabeth Warren has hired 300 staffers to produce TV and digital advertising and buy digital ads for her presidential primary campaign, Politico reports. Most candidatesContinue reading »

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Weather Channel Location Data Lawsuit Signals Stormy Times Ahead

California is gearing up to be a privacy battleground in 2019. On Thursday, the city attorney for Los Angeles filed a lawsuit accusing The Weather Channel app and its parent company IBM, of duping users into providing permission to collect geolocation data without explaining exactly how that data would be used, aka, not just forContinue reading »

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Nielsen Lures IBM Watson’s David Kenny To Become Its New CEO

Nielsen’s hire of IBM Watson honcho David Kenny as CEO, first reported on Tuesday by The Wall Street Journal, is a major bet for the measurement company as it rises to meet new competitive challenges and prepares for a possible sale of the business. Kenny oversaw IBM’s artificial intelligence initiatives, using machine learning to support enterpriseContinue reading »

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What’s The Latest For Blockchain In Ad Tech?

Blockchain advertising technology has been surfing a hype cycle that’s brought blockchain and cryptocurrencies to mainstream attention. But are blockchain companies ready for the spotlight? And what work needs to be done before marketers or publishers can begin buying and selling media on blockchain-based platforms? “It reminds me of early days of programmatic when differentContinue reading »

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Who Are This Year’s Strategic Acquirers In Media And Marketing?

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In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to buy their way into ad tech. That tide has turned. These days, strategic acquisitions are more about expanding access to content, audiences and new means of distribution. Just look to media company team-ups like Disney-21stContinue reading »

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IBM’s Agency Pitch Goes Straight To The C-Suite

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Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to large-scale C-suite mandates around consumer experience. Clients undergoing massive transformation will often hire IBM to rethink commerce or marketing – and those conversations trickle down to IMB iX to put into practice, said Robert Schwartz,Continue reading »

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Is Mobile Data The Key To A New Generation Of Sports Fan?

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When fans visit the newly built Mercedes-Benz Stadium in Atlanta, they immediately face an entranceway deliberately stacked with visuals: a giant falcon statue, a halo-shaped video scoreboard and a view of the city skyline. The first thing many do is take a photo and blast it across social media. And as they do, stadium staffContinue reading »

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Salesforce Ignites Digital Transformation Around Design Thinking For 20th Century Fox Film

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If you’re an organization in dire need of digital transformation, who ya gonna call? While an enterprise software company might not initially come to mind, that’s exactly who brands like Coca-Cola and Philips turned to. For Hollywood studio 20th Century Fox Film, it’s moved from primarily a B2B company focused on partners like broadcasters, retailers,Continue reading »

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The Marketer’s Guide To Blockchain

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Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories, jumping from finance to health care and, more recently, digital advertising. It’s doing so with the backing of big companies like IBM and Comcast, as well as smaller startups likeContinue reading »

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