Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms,...
identity
AUCKLAND, Yesterday: Laser Clinics Group has introduced a new global brand and unique campaign via Ogilvy Network ANZ, impacting markets...
It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention...
As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we...
MediaWallah made a new identity verification product to help standardize labels and definitions for CTV inventory because the ad industry...
How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” said Tony Katsur,...
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order...
FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at...
This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a...
Nationwide charity Kindness Collective has worked closely with creative and digital agency Dave Clark to create a new brand identity that embodies the true...