In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad...
InGame
Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gamesmanship Frameplay, an in-game advertising company, is joining...
AUCKLAND, Today: Scroll Media has hired former Amazon Twitch executive Costa Panagos to enhance their gaming division. Panagos, with extensive...
Here’s another bit of jargon for your industry hype lexicon: “g-commerce.” It’s ecommerce, but for gaming. So, why does gaming...
The in-game ad market entered 2023 riding a wave of optimism. Advancements in targeting, measurement and ad verification in 2022...
The company’s immediate plans for reinvesting its new capital include hiring more executive leadership to spearhead sales and partnerships, growing...
It's no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand...
Ahead of her appearance at AdExchanger's Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media,...
In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game...