What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the...
inventory
Streaming TV continues to get all of the attention from advertisers. Much of this excitement is coming at the expense...
Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers...
ThredUP aims to solve one of the timeless challenges of thrift shopping: finding the perfect 'fit (and fit). New AI-powered...
Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is...
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the...
AUCKLAND, Today: HYPER Media, New Zealand’s top retail DOOH media owner, is thrilled to announce a partnership with Vistar Media,...
US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the...
US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the...
Retail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media....