YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies...
inventory
YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading...
Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube's...
Charter’s full linear footprint is going programmatic, the result of a partnership between Spectrum Reach, the ad sales division of...
Dish is making its linear TV inventory addressable. Advertisers will be able to buy addressable TV programmatically on Dish alongside...
While the writers strike is dampening this year's splashy TV upfronts, media buyers have reason to celebrate. Buyers in the...
The media industry has a junk food problem. Marketers and their agency and DSP partners have grown so focused on...
Meta, formerly known as Facebook, has introduced new filters for Facebook and Instagram Feeds, giving advertisers in English speaking markets...
The 95th Academy Awards are airing on Sunday, March 12, but Disney is already starting the celebration early with its...
Following 2022's record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about....