This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $ 9.8 billion...
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Traditional TV advertising is certainly going through a period of significant and disruptive change. But the shift of ad dollars...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Organic Farming TikTok has had the same two...
Across the globe, more and more privacy laws are being introduced on state, national and international levels. Many of these...
We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours...
Losing third-party cookies is often framed as a negative for the advertising industry. But it doesn’t have to be, according...
It isn't the term "woke" that cost Target and Bud Light a bunch of money in 2023: It was those...
Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to...
Lemon. The Uncola. The Man in the Hathaway Shirt. You Deserve a Break Today. Just Do It. Got Milk? Those...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Not Sharing Non-advertising companies can end...