Netflix will stop using Microsoft's adtech to power its digital ad serving, a source familiar with the matter told ADWEEK....
Itself
Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations....
It’s never been more necessary to make journalism self-sustainable and save news media from economic collapse. But it feels like...
IPG had a bad year. Tech clients slashed their ad spend, which hurt IPG’s bottom line. Its digital agencies underperformed....
CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Issues include auction duplication from header-bidding products...
In February of 1973, The New York Times reported a story out of Texas known as the "$ 13 war."...
On the heels of a new campaign asking who is going to be the sheriff of the Wild West that...
At Vevo's NewFront presentation on Thursday, the company offered new bells and whistles without deviating far from the pitch it's...
BrewDog has declared itself the "proud anti-sponsor" of the 2022 FIFA World Cup in a series of billboards protesting the...
Editorial opinion byAllison SchiffManaging EditorAdExchangerLate last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on “commercial surveillance”...