As summer officially draws to a close this weekend, These Guys I Know has taken its Days Like These campaign...
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Coca-Cola’s Secret Recipe Clicks, carts and content are all part of the same recipe, Manolo Arroyo, Coca-Cola’s EVP and global...
Motorsports sponsorship has evolved and CPGs like Allegra are finding creative ways to justify the investment, even though getting into...
Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line...
High school sports are very different now than when I was a teenager. As is the case with basically all...
Prebid doing away with universal Transaction IDs is just the latest example of the ad industry’s counterproductive history of information...
SSPs are looking pretty ripe for acquisition; agencies want real man-on-the-street content from actual human men; and AI slop is...
People in New York City are bombarded by ads at every turn. But targeted ads? For your industry? While you’re...
Kathmandu has partnered with Motion Sickness to launch its new brand campaign, Outside, your comfort zone. The campaign invites audiences...
A lot has changed since the mid 2010s. Smartphones, social media and streaming come to mind. And over in the...