Though Warner Bros. Discovery says Max is the one to watch, the company really hopes you're watching linear TV too....
Linear
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Video ad platform Nexxen announced that broadcasters are using its cross-platform planning tool to simultaneously activate the linear and digital...
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate...
INSP is an example of a TV network that's more comfortable with linear because it has an older audience. But...
Charter’s full linear footprint is going programmatic, the result of a partnership between Spectrum Reach, the ad sales division of...
Dish is making its linear TV inventory addressable. Advertisers will be able to buy addressable TV programmatically on Dish alongside...
Ampersand rolled out new audience segments for brands to target sports fans based on the type of sports they enjoy...
The cord-cutters have taken over. In 2022, for the first time ever, the proportion of U.S. households that subscribe to...