The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control...
Makeover
Because of signal loss, brands don’t have many great options to measure the impact of their digital marketing. But incrementality...
AUCKLAND, Today: Stuff has freshened up its Auckland community newspapers with more local content and a new masthead design. Communities...
Content recommendation doesn’t have the best reputation. It’s primarily known for spammy clickbait around the web. But it doesn’t have...
While flagship banner Abercrombie & Fitch garnered most of the attention--going from one of the most disliked brands in America...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Streaming Win In yet another sign that streaming...