Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track...
Marketers
In an effort to demystify and destigmatize menopause to marketing and communications businesses, Bloom--the British organization to support and encourage...
It's all change at the top for two of the U.K's biggest financial brands, with chief marketing officer (CMO) departures...
More than 50 million people around the world now consider themselves part of the creator economy, giving it a global...
In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild...
The continuing absence of a federal privacy bill means that the patchwork of state-wide privacy laws, spurred by California's privacy...
CANNES, France -- Regain Ukraine. That was the cry from former Russian chess grandmaster-turned-human rights advocate Garry Kasparov Monday morning...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Rising inflation, flagging consumer confidence and uncertainty due to ongoing supply-chain issues have economists predicting a recession. But, based on...
This is the unlikely story of an Israeli social casino game app and its partnership with the Myrtle Beach Pelicans,...