Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together....
Measure
It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more...
You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb...
Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their...
It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and...
Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers?...
Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory...
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning...
Imagine this: It’s league night, and the top bowler wins a $ 1 million check. You bowl a great game,...
In the early 2000s, when Jorge Ruiz was director of media analytics at Ogilvy, he had a nickname at the...