Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their...
Measure
It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and...
Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers?...
Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory...
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning...
Imagine this: It’s league night, and the top bowler wins a $ 1 million check. You bowl a great game,...
In the early 2000s, when Jorge Ruiz was director of media analytics at Ogilvy, he had a nickname at the...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and...
Out of Home media company JCDecaux Australia and New Zealand has announced its partnership with Scope3, a provider of scope...
In the rapidly evolving landscape of digital advertising, brands are in a race to capture consumer attention across various channels...