Advertisers are getting serious about cutting carbon from their campaigns. But before publishers can make their ad tech greener, they...
Measure
Flywheel Digital, a digital commerce company for enterprise brands, released a feature that gives brands a clearer view of their...
If you're selling your service or product through social media and can't figure out how everything you're posting brings in...
Assume a consumer, watching TV, turns to Instagram during a commercial break and spots an interesting ad on their feed....
TV has a transparency problem. It’s almost impossible for advertisers to know who’s really sitting in front of a TV...
Ryman Healthcare’s latest trans-Tasman campaign ‘The measure of a full life’ celebrates the beauty and joy of life at every...
Ryman Healthcare’s latest trans-Tasman campaign ‘The measure of a full life’ celebrates the beauty and joy of life at every...
The benefits of technology are seemingly endless. Yet despite the many doors that smart TVs will open in the years...
Retracing the customer journey from impression to transaction is the holy grail of marketing attribution. But consumer behavior is messy....
Connected TV isn’t always the superhero. Sometimes, it’s the sidekick. On Wednesday, AppLovin-owned mobile measurement platform Adjust launched a product...