This isn’t another article about the death of third-party cookies. Cookies are false precision and they always have been. Conversations...
measurement
This year, TV upfront spend will likely be softer, and buyers will be slower to make long-term commitments. Consider it...
The most interesting nuggets coming out of the NewFronts presentations this week are candid moments that reflect the debate raging...
We all have our favorite TV shows, and it seems every year there's a new hit series to add to...
The TV industry is on the path toward better measurement – but buyers are still lacking basic standards. The industry...
Paramount, which is part of a new joint industry committee to devise a cross-platform TV measurement standard by 2024, held...
This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and...
Netflix's ad tier just got an upgrade. Top line When Netflix first launched its ad-supported tier at the end of...
Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot. The post TV Programmers...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...