Dramatic shifts in consumer viewing habits during the pandemic have led, predictably, to an intense focus on the corresponding connected...
measurement
TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience...
Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency...
A podcast interview withLynette KaylorSVP, North America Ad SalesCTV is a total mess: Agree or disagree? “It’s a mess,” says...
The TV measurement aisle is due for a cleanup. And NBCUniversal is sending a mop in the form of a...
As long as major live sports airs on broadcast and cable, linear will stay relevant to consumers and thus to...
LONDON, NEW YORK, SAN FRANCISCO, SYDNEY, Sunday: GroupM, WPP’s media investment group, today announced the creation of a client coalition...
Samba announced its merge with the St. Louis-based AI startup Disruptel to bolster its machine learning chops, namely in automatic...
The growth of streaming has pushed TV into the realm of digital media, enabling data-driven, audience-based advertising and near-real-time impression-level...
TV ad measurement is in the midst of an overhaul from panel-based ratings to audience-based impressions. And there has been...