National broadcasters, including Warner Bros. Discovery, Fox and NBCU, are forming a joint industry committee to create a standard for...
measurement
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen...
Warner Bros. Discovery is kicking off 2023 with an alternative approach to audience measurement. Top line On Tuesday, Warner Bros....
TV ad measurement looked for a new currency in 2022, but no one new has ascended the throne just yet....
CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its...
Dramatic shifts in consumer viewing habits during the pandemic have led, predictably, to an intense focus on the corresponding connected...
TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience...
Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency...
A podcast interview withLynette KaylorSVP, North America Ad SalesCTV is a total mess: Agree or disagree? “It’s a mess,” says...
The TV measurement aisle is due for a cleanup. And NBCUniversal is sending a mop in the form of a...