Nielsen announced it's selling itself to a private equity group for $ 16 billion. The future might be iffy for...
measurement
Although cookies will soon be off the menu and mobile identifiers are under fire, advertisers are taking their sweet time...
At Tuesday's ONE22 conference, NBCUniversal shared its second update on its ad tech stack One Platform’s developments for its clients....
It’s a familiar story – He picked up a new pandemic hobby, while finding pockets of time away from small...
To better monetize branded content, the Financial Times is investing more in brand lift measurement. FT is partnering with analytics...
iSpot.tv, a leading measurement company in the industry's effort to create alternative currencies to Nielsen, has found a solution to...
In a preferred partnership, ad verification company DoubleVerify and media planning company Comscore are combining data sets to offer advertisers...
On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was...
On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was...
Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. “New types...