Walmart Connect has gotten a lot more Connect-y of late. Now the retail media platform is striking partnerships to measure...
measurement
Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up. But traditional panel-based...
AUCKLAND, Today: LUMO Digital Outdoor has unveiled a new partnership with global outdoor analytics platform Quividi, which it says will...
There’s a disconnect between those ad buyers in the trenches of online advertising and their own corporate leaders up the...
Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and …...
The audio advertising market is heating up, and investors are getting in on the action. Audio analytics platform Veritonic announced...
Matthew PapaSVP, Business & Corporate Development“On TV & Video” is a column exploring opportunities and challenges in advanced TV and...
NBCUniversal and iSpot.tv became the latest media companies to complete a test of alternative measurement, one the companies said is...
In 2021, ThinkTV commissioned a video series, ‘Perspectives 2024’, which takes a deep dive into the world of TV and video –...
The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the...