April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix Adding Media Quality Measurement Thanks to DoubleVerify and IAS Partnerships

Netflix’s ad tier just got an upgrade. Top line When Netflix first launched its ad-supported tier at the end of 2022, it said capabilities from DoubleVerify and Integral Ad Science would arrive in the first quarter of this year. Now, the streamer has delivered on that promise. Between the lines The companies initially partnered with…
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