Ad measurement is becoming more challenging due to signal loss. But there was never such a thing as perfect measurement,...
measurement
Why does accurate marketing measurement remain so elusive? Let’s evaluate some of the most commonly used tactics. The post The...
DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring...
An economic slump isn’t an ideal environment for an ad tech company to prove itself – especially during its first year...
Identity. Measurement. Clean rooms. Privacy. Each of these topics got plenty of airtime at our Industry Preview in New York...
This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference, which took place on Wednesday...
To create the caliber of inclusive cross-platform measurement that it aspires to – the Jont Industry Committee must broaden its...
Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. And speaking of ads, Disney is prioritizing its...
First, get our boots-on-the-ground CES rundown on all things TV. Then: a roundup of Big Tech’s antitrust troubles in 2023....
TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than...