When VideoAmp CEO and Founder Ross McCray first started reaching out to investors around seven years ago about his new...
measurement
Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC...
Un-Cornering The Market For years, the public market was quicksand for ad tech. Investors were unimpressed by early public companies...
The podcast market is growing like crazy, with ad spend set to break $ 2 billion by 2023, double the...
Nielsen’s panel woes mean alternative measurement providers are having their moment. “We’re getting a lot of inbounds,” said Joanna Drews,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
It’s a post-ATT world, and Facebook is still figuring out how to live in it. On Wednesday, Facebook shared an...
It’s a post-ATT world, and Facebook is still figuring out how to live in it. On Wednesday, Facebook shared an...