Could addressable ads for live nationally broadcast linear TV be coming soon? Incremental progress in that direction happened Thursday when...
media
Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic),...
SHE Media is seeing an uptick in programmatic buyers interested in showing their ads in places with niche appeal. Instead...
Marketers are rushing into the fast-growing connected TV space, where publishers facing competition from distribution partners are starting to offer...
T-Mobile will have a new agency partner to handle its media buying and planning in the U.S., ending relationships with...
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share...
Parler, the social media platform that's become popular among conservatives in recent months, has been removed from both major mobile...
The turmoil following Wednesday's storming of Capitol Hill by insurrectionists protesting the 2020 presidential election prompted many brands to halt...
Again, I have been distracted this quarter with the election and Covid data absorbing my life. Back to my Q4...
As the Before Times started crumbling this spring, brought down by the revelation that the coronavirus was here to stay,...