Facebook is on a slow and steady quest to make Messenger as sticky as possible on the road to achieving...
mobile
Facebook is pretty much minting money at this point.Despite concerns over ad load maxing out in the news feed, Facebook...
Brands want high-quality mobile inventory – but they don’t have a standard way to define it, they can’t effectively measure...
Apple sits on a trove of first-party customer data through its App Store, everything from credit card information to time-stamped...
Uber’s rider-focused ad spend has increased twentyfold in the last year and a half.“The onus that puts on us to...
Facebook ads are effective within Facebook, but how good are they within a mixed-media campaign, or when assessed over the...
Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview,...
Back when real-time auction app Tophatter was founded in 2012, it spent as much as 95% of its user acquisition...
The mobile data platform Segment on Thursday announced a $64 million Series C round led by the Y Combinator Continuity...
Advertisers and agencies can now buy ads on the Facebook Messenger home screen – but they lack the necessary levers to...