The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution Are Major Speed Bumps
While mobile app advertising is in dire need of standards, that prospect is easier said than done.Confusion and wrongheadedness in...
mobile
Mobile creative is a Catch-22.While rich media units are engaging, they’re expensive to make and tougher to scale than programmatic...
Episode, a choose-your-own-adventure storytelling app, is choosing a road to revenue centered on the user experience first. Monetization is delicately...
Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the...
Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is...
This is the tenth installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who...
A year ago, the rise of ad blockers put the online advertising ecosystem into an existential crisis. But not only...
This is the ninth installment of Home Screen, a series of profiles on mobile pubs and apps and the devs...
A few years ago, when Twitch CRO Jonathan Simpson-Bint would walk into meetings with agencies and advertisers, they’d cock a...
Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it...