FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to...
mobile
Will Kassoy is CEO of AdColony – again. On Monday, Opera Mediaworks said it is changing its name to AdColony as...
Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or...
The internet of things will be a top enforcement priority for the Federal Trade Commission and the Federal Communications Commission...
Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads,...
A year ago Pinterest was in the process of winding down its sales and marketing services for all but two...
Glu Mobile wants users who will stick around for the long term. “In the past, a game company could put...
Traditional video metrics aren’t really cutting it for advertisers, especially on mobile. Moat is making the attempt with its Video...
Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search...
In an event at the Mobile World Congress show in Barcelona, mobile monetisation firm OpenX is unveiling Native O|X. The...