Some brands are turning away from larger media agencies in favor of smaller, independently run shops. Plus, licensing sports content...
NBCU
The search for an official Olympics Search partner is over. What's happening: Today, Google, Team USA and NBCUniversal announced they're...
In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in...
How do you make sure the biggest sports event of the year is also the biggest media event of the...
To no one's surprise, NBCU ad sales chief Mark Marshall enjoys having more than 72 hours to plan an upfront...
Last year's NBCUniversal upfront was hindered by Hollywood strikes and former ad sales chief Linda Yaccarino leaving for Twitter/X days...
NBCUniversal doesn't want any surprises heading into this year's upfront week. Last year's NBCU upfront event from Radio City Music...
Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is...
NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking...
Third-party cookies are out, first-party data is in, and CDPs are racing to make first-party data work harder, better, faster,...