Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech...
NBCU
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign...
Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail,...
NBCU is not getting left in the dust as competitors like Amazon, AT&T and Disney plan their direct-to-consumer (DTC) streaming...
Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year.Advertising on over-the-top (OTT) was one of the hot-button...
If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Right At Home, Out-Of-Home Google is working on deals for...
Comcast’s strategy has long been to invest in every area where customers get their entertainment or information, so that even...
FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy...
ComScore said Monday that it has appointed Bryan Wiener as CEO, who previously served as executive chairman of Dentsu digital...