NBCUniversal has joined the TV consortium OpenAP.Launched just over a year ago, OpenAP is a joint effort by broadcast networks...
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NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as...
NBCUniversal CEO Steve Burke said Facebook faces big repercussions because it breached users’ trust.“The problem is exacerbated by the fact...
NBCUniversal is deepening its bench of data-driven executives, revealing on Wednesday that it had hired its first SVP of advertising...
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers.When NBCU merged its linear and digital sales...
The result of NBCUniversal’s 2017-2018 upfront: Bookings volume increased by 8% to nearly $6.5 billion, according to the company.Although total...