The more the TV industry rallies around new video currencies, the more programmers and advertisers are zooming in on ACR...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Math MediaMath came to the end of...
Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories....
To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for...
Colorism still permeates so much of what we do in the marketing ecosystem. From who we cast to the products...
Google is in the Super Bowl with an ad promoting the photo editing features of its Pixel 7 and Pixel...
Performance marketers once turned up their noses at creative, seeming to only care about audience targeting. But signal loss is...
No matter how many hours I spend on TikTok and Instagram, or how young I feel compared to my peers,...
As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex...
On this episode of Brave Commerce, Cristina Marinucci, global head of shopper excellence at Mondelez International, gets phygital with hosts...