Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate...
omnicom
Agency holding company Omnicom's going all in on generative AI – a topic that dominated its earnings call Tuesday. The...
Media agencies don't want to be media agencies anymore, and they haven't for a while. Omnicom Media Group (OMG), the...
There are few things that truly bond our industry. Cannes Lions is one, and helping those in need is another....
The TV industry is on the path toward better measurement – but buyers are still lacking basic standards. The industry...
AUCKLAND, Thursday: OMD New Zealand and eight clients have partnered with global attention measurement leader, Amplified Intelligence, to conduct a...
Omnicom Media Group (OMG) has taken out the top spot as New Zealand’s number one media agency network according to...
Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester's latest media agency Wave report, receiving praise...
A seasonal retailer is scrambling to advertise a new Mother's Day promotion. The company only has two weeks to make...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Sword, More Like The urgency is real to...