Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
optimization
An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at...
Twitter introduced three new performance advertising tools Tuesday: a revamped Twitter Pixel, a Conversions API (application-programming interface) and App Purchase...
App store discoverability has always been a battle. But the rising cost of paid user acquisition coupled with Apple’s recent...
The complexity and lack of transparency in the programmatic ad buying ecosystem makes it hard to understand who you’re buying...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Piano is tuning up its plan to become a bigger player in the social media sphere. On Thursday, Piano, which...
By Konstantin Bayandin, Founder & CEO at Tomi.ai Every advertiser knows the value of using microsegmentation to target audiences most...
“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today's column is written by...