If Roku’s third quarter earnings call could be distilled into a single phrase, it would be “early days.” (With “bullish”...
Paying
Shutterstock’s Creative Impact Report finds that volume-based strategies don't deliver results for marketers. Adweek Feed
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I...
The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $ 16 million...
Sling TV looks slightly different this morning thanks to a new brand campaign, visual identity, and mnemonic with the creative...
SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and...
Although still a nascent technology, gen AI is already providing a return on investment. More than 3-in-4 chief marketing officers...
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access...
With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to bridge...