The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $ 16 million...
Paying
Sling TV looks slightly different this morning thanks to a new brand campaign, visual identity, and mnemonic with the creative...
SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and...
Although still a nascent technology, gen AI is already providing a return on investment. More than 3-in-4 chief marketing officers...
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access...
With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to bridge...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two...
Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of...
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it,...