AUCKLAND, Today: Outward Bound has launched its bold new ‘Become a Weapon’ platform, tapping into uncertainty about the future and...
platform
With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to...
LinkedIn leans into humor to tell a unified story about its products and brand. Adweek Feed
OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment...
Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming...
AUCKLAND, Today: SALOMON is rolling out its latest global brand push, Shaping New Futures, positioning innovation as the cultural engine...
Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly...
Spot forms part of a broader Super Bowl push from parent company Wix. Adweek Feed
Tourism Fiji has launched Be Fiji, the next chapter of its long-running global brand platform, Where happiness comes naturally. Developed in...
Welcome back to Around the World! In his first column for 2026, media expert Antony Young rounds up media news from beyond...