“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Ad tech companies are...
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Select creators on Twitch are now part of the streaming platform's Ads Incentive Program, which helps make ads income more...
In a bid to promote the elements that go into creating the magical experience of cinema-going, Europe's largest cinema chain...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Priced Out Big brands and retailers are raising...
A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different...
By Karim Rayes, chief product officer at Tremor International This article is sponsored by Tremor Video. For a long time,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
It’s still early days for Instacart the company, and even more so for Instacart Advertising, its budding ads business. But...
NBCUniversal built a first-party identity platform that includes 50 million households and 150 million individual consumers to bolster its cross-platform...
Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using...