Supply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to...
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Netflix is looking to score on its NFL Christmas Day games by doubling down on adtech. In its first in-person...
Sustainability tech platform Provenance, which aims to simplify brands' green claims, today announced it's raised $ 5 million in a...
Concrete Playground, a digital media platform for urban exploration, has launched its redesigned website, which enables a deeper, more intuitive...
Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday...
After debuting on the stock market with a pop in March, Reddit chief marketing and consumer experience officer Roxy Young...
Generative AI is going through its more-is-better phase. More ads! More content! More automation! More productivity! But pumping out content...
Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. But with the platform's future in potential flux,...
Publishers are eager to work with big agency holding companies, but small and midsize brands (SMBs) get less publisher love,...
Note: This story is part of an ongoing series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni,...