Generative AI is going through its more-is-better phase. More ads! More content! More automation! More productivity! But pumping out content...
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Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. But with the platform's future in potential flux,...
Publishers are eager to work with big agency holding companies, but small and midsize brands (SMBs) get less publisher love,...
Note: This story is part of an ongoing series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni,...
AUCKLAND, Yesterday: The Stuff Group, alongside Te Puna, Straker, and Microsoft, are shaking things up with more te reo Māori...
If you’re playing buzzword bingo, your card’s about to fill up, because this article covers automated incrementality testing, causal measurement...
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access...
The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $ 108...
Future Today, a streaming platform with a portfolio that includes content for kids, wants to rebrand itself to marketers and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sky Bridges Standalone walled gardens are transforming...