Perplexity AI, the generative AI search engine trying to out-Google Google, began rolling out its ads products last week. Plus,...
Platforms
Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill...
Fertility companies are having their ads blocked on Google, TikTok and Meta. Plus, will the digital dark ages soon be...
The streaming landscape is rapidly expanding, with over 2,000 streaming services vying for US consumers’ attention. This surge has not...
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there's hope for the open...
A little under four years ago, the Federal Trade Commission issued an order requiring nine of the largest social media...
X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers...
MiQ is acquiring PathLabs, a platform for independent agencies. Plus, Pinterest and LinkedIn are trying to get included in more...
The most important thing in advertising is the actual creative. And major ad platforms are well on their way to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poli-Ticking You Off 2024 is shaping up to...