2018 was a pretty good year for Twitter, all things considered.Users are growing, if you don’t look at monthly active...
Platforms
Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud platform...
Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding...
Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header...
OpenX is testing a platform called OpenAudience that lets advertisers buy using its identity graph, which includes access to unique...
Facebook set aside $3 billion for a potential FTC fine, the company revealed Wednesday when it announced its first quarter...
Snap is seeing a nice bump from performance advertisers.The platform said Tuesday that its revenues from direct-response buyers doubled over...
Twitter is angling for its sliver of the performance advertising pie dominated by Facebook and Google.A top priority for the...
While most DSPs let marketers increase or decrease bids based on factors like time of day, Beeswax is upgrading that...
Traditionally, a company like TIBCO, which sells integration and analytics software, thrives on events and field sales, where company reps...