Amazon opened up its Prebid adapter for beta testing on January 21. The update brings Amazon demand directly into Prebid,...
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Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with...
The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid...
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30,...
When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it marked a notable victory for...
With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the...
Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the...
The Prebid Summit in New York City on Tuesday offered plenty of new details about The Trade Desk’s OpenAds and...
In observance of Labor Day, AdExchanger is taking the day off on Monday, September 1. Our Daily News Roundup will...
Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit...