Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit...
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Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And...
When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account...
Publisher frustrations about changes to the digital advertising ecosystem are starting to boil over – and there were plenty of grievances...
AI is automating one of publishers’ most thankless but essential tasks. No, not content generation. This time, the machines are...
The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control...
Twitter found time amid this past weekend's drama to share two brand safety-related updates following the company's meeting earlier this...
Managing a header-bidding system – even just for display inventory – is too in the weeds for most publishers to...
It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can...
Prebid hired Mike Racic as the industry group’s first president. Although Prebid maintains a small group of full-time engineers and...