HASTINGS, Thursday: Campaign For Wool NZ, with Hawke’s Bay agency Contentment PR & Communications, has launched a new ad series....
Problem
The alleged independent third-party ad verification on YouTube and across its network does not actually meet the standards any rational...
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products....
Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas I found the FAST ad experience...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...
NBCU's Peacock has more experience running streaming ads compared with some of the competition. But it's also got an ad...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currents Of Currency In January, a group of...
How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on...
The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360,...
CTV advertisers know more about who sees their ads than where those ads run. The change marks a sharp contrast...