A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace...
programmatic
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered...
AUCKLAND, Today: oOh!media NZ has announce the expansion of its programmatic offering, with dedicated resource and diversified supply partners, following...
Roku's platform business – which includes ad sales and streaming content distribution – is down this quarter. The company is...
oOh!media NZ has announced the expansion of its Programmatic offering, with dedicated resource and diversified supply partners, following a successful...
If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising...
Recurrent Ventures is ramping up its focus on programmatic direct and PMPs to make up for flagging open auction revenue....
NBCU's Peacock has more experience running streaming ads compared with some of the competition. But it's also got an ad...
With so much reliance on third parties in all of our businesses, it is important to remain appropriately skeptical and...
Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes...