Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the...
programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Instagram now has ads in...
Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris...
Programmers that held upfronts came bearing gifts for advertisers, most of which were packaged as improvements to ad targeting and/or...
Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling...
A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace...
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered...
AUCKLAND, Today: oOh!media NZ has announce the expansion of its programmatic offering, with dedicated resource and diversified supply partners, following...
Roku's platform business – which includes ad sales and streaming content distribution – is down this quarter. The company is...
oOh!media NZ has announced the expansion of its Programmatic offering, with dedicated resource and diversified supply partners, following a successful...