ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier...
programmatic
In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that...
Programmatic OOH – paired with new cross-channel management capabilities – means prospects can now be served OOH ads on their actual...
TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on...
The IAB Tech Lab has updated its OpenRTB standard to include objects specifically designed for DOOH. It also published new...
Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market. Tremor International, for...
Connected TV advertisers know their ads are going to the big screen on the wall, but don’t know much else...
The third quarter wasn’t a good one for Roku, which shared belt-tightening plans in expectation of worse results to come...
Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced...
Sponsored post byLeslie LeeSVP of marketingVistar MediaSPONSORED BY:Scroll through the articles on any site about advertising and technology, and you’re...