Recurrent Ventures is ramping up its focus on programmatic direct and PMPs to make up for flagging open auction revenue....
programmatic
NBCU's Peacock has more experience running streaming ads compared with some of the competition. But it's also got an ad...
With so much reliance on third parties in all of our businesses, it is important to remain appropriately skeptical and...
Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes...
ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier...
In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that...
Programmatic OOH – paired with new cross-channel management capabilities – means prospects can now be served OOH ads on their actual...
TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on...
The IAB Tech Lab has updated its OpenRTB standard to include objects specifically designed for DOOH. It also published new...
Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market. Tremor International, for...