Members of IAB New Zealand’s Programmatic DOOH Steering Committee have this week agreed on an industry benchmark Impression Multiplier formula...
programmatic
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Of Hearing Podcasters are rushing to add...
The past year may have seemed like 2020 redux. But in programmatic media, 2021 has brought a world of change....
Programmatic is a journey – and most advertisers need a copilot. But the advice they get is often too narrowly focused...
Out-of-home media company JCDecaux New Zealand and global digital out-of-home marketplace VIOOH have launched their programmatic offering in partnership with Air New...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Amanda...
Snowflake, the cloud data services company, launched a Media Cloud on Tuesday, bringing together customers and businesses with specific needs...
Snowflake, the cloud data services company, launched a Media Cloud on Tuesday, bringing together customers and businesses with specific needs...
Snowflake, the cloud data services company, launched a Media Cloud on Tuesday, bringing together customers and businesses with specific needs...