A virtual Wild West is an apt description for programmatic advertising. Or at least it was. No one can deny...
programmatic
Reddit launched a new native ad unit Thursday, four months after discontinuing all programmatic advertising on its site on April...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent...
Ad verification and measurement provider Integral Ad Science held its first earnings call after going public just over a month ago....
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
The travel industry came to a screeching halt last year as consumers stayed indoors during the height of the COVID-19...
Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies...
Fresh off its IPO in April, ad verification provider DoubleVerify saw its revenue increase 44% to $ 76.5 million year-over-year...
Connected TV has arrived – a bit earlier than programmers may have expected. The pandemic-related boom in streaming, along with...
After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left....